NHL and NHLPA Agree to Sponsorship Deal with Karmanos and Compuware
by Bob Wage on Jun 8, 2009 4:56 PM EDT
9 comments
The NHL and NHLPA announced today that they have signed a multi-year sponsorship deal with Compuware Corporation. The deal is highlighted by the corporation's title sponsorship of the 2009 NHL Premiere games in Europe.
Peter Karmanos, the principle owner of the Carolina Hurricanes, is also the Chairman and CEO of Compuware. Karmanos had this to say about the transaction:
"As a high-performance sports league, the NHL provides an ideal platform from which Compuware can communicate to customers and prospects about our global leadership in application performance. We will use the NHL's integrated, international platform of high-profile events and branding opportunities to extend the reach of our application performance message, to deliver exceptional sales events and to increase our revenues."
It's interesting that some type of similar agreement has not taken place before because the deal benefits a couple of Karmanos entities. Perhaps Jim Balsillie needs to speak to Gary Bettman about a major Blackberry sponsorship?
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Does anybody think...
this could lead to the ’Canes getting one of those spots in the Europe season-opening games?
Remember, kids...don't ever let facts get in the way of your argument.
I want no part of them to be honest. Lose a home game, and have to deal with the travel. It would be fun to be a part of, but I’d rather leave it to other teams.
I think so, but I don't think you can say that's anything more than a coincidence.
Remember, kids...don't ever let facts get in the way of your argument.
by MichaelProcton on Jun 9, 2009 7:42 PM EDT up reply actions
Yeah, I know...
But it wouldn’t be a bad thing for exposure, particularly internationally.
Remember, kids...don't ever let facts get in the way of your argument.
by MichaelProcton on Jun 9, 2009 7:42 PM EDT up reply actions
We did get a draft very quickly.
Remember, kids...don't ever let facts get in the way of your argument.
by MichaelProcton on Jun 9, 2009 10:12 AM EDT up reply actions
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