I am asking for my family circle of hockey fans, none of us really like the name. I like the logo, but the name.. just leaves a lot to be desired. I understand checking is a part of hockey hence the Checkers, yet in North Carolina, Checkers has been a fast food place, not to mention the age old board game. It just does not easily associate Hockey in the mind of many southerners.
I really wish they would have chosen something new rather than clinging to the old name from there ECHL days.
Who knows could just be the newness of it, hopefully it will grow on us. *shrug*