marketing Stories - Canes Country
Hey South Florida: Evidently you're not doing enough
Here's the link; can you blame the organization for reaching out in what's likely to be a quiet year at the gate, or is this shameless opportunism at the expense of the hardcores' pride? Thanks to our cousins at Raw Charge for the inspiration. Update: it's only just begun...Phase Two is...
Florida not warming to Panthers branded license plates
Have residents been given a valid reason to? From the WSJ's Darren Everson: "It's perhaps no surprise that the NHL's Panthers—a cold-weather team based just outside of Miami, a notoriously apathetic sports town—fared the worst. But the Tampa Bay Lightning—winners of the 2004...
Panthers and Eagles and Preseason...oh my
The Cats announced Wednesday they will be joining forces - so to speak - with the BankAtlantic Center's October 8th tenant (The Eagles; remember them? No, really) in an effort to cross-promote the aging rockers' latest tour and the Panthers' preseason events. I guess. Florida COO Michael Yormark...
Panthers' "Perfect Plan" gaining legs despite lacking Shatner
I really thought this one would slide under the proverbial radar, but likely for precisely that reason it has blossomed. The lean-years Panthers have historically been a professional sports case-study in attempts at selling a subpar product to a market that has a) unending entertainment options...
Florida Panthers motto for 2010-11: "We Came To Play". Yes, seriously.
Really, it is. The Cats today announced the above marketing brilliance will follow in the footsteps of memorable taglines from seasons past, such as the unforgettably original "Drop That Puck!", blazing a trail to professional sports respectability. "We Came To Play". No exclamation point? Was...
Desperation move or something more? Florida Panthers covering seats, adding "Airline Pricing"
We're still waiting on the official announcement, but The Miami Herald's George Richards reported yesterday that the Florida Panthers will be lowering the arena capacity by covering just over 2000 seats for the Panthers' games this year. In addition, they will be instituting a new variable...
Lightning Marketing Genius or Cornball?
It's been only a matter of days since I posted a FanPost over at Buc'em regarding an unsolicited txt message sent to my cell phone by the Tampa Bay Buccaneers that sought to sell me tickets. from: 81292 Buccaneers season tix on sale now! Half season pkgs, youth prices & payment plans avail...
Florida Panthers: filming the "Rosenhaus Closure"
It's been settled: Hired gun Drew Rosenhaus finally steps before the cameras after a long bout of locked-doors and Chinese food. Here's how the latest press conference went down. Thanks, Florida Panthers.
Panthers fans seek price breaks; hire Drew Rosenhaus for representation
It has been communicated to us that Drew Rosenhaus has been contracted by Panthers fans to negotiate lower season ticket prices. We are aware of this development and are still gathering details. The Florida Panthers have no further comment at this time. - Panthers Facebook Page Thus...
Marketing a defaced product
Taking a break from fuming over the Lightning for a minute, I got a nifty little email this afternoon from one of the upteen PR firms that contact me from time to time with various sport inanities that are you there. This may be a Tampa Bay Lightning blog (that also covers Tampa Bay sports and...
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