Press Release - Canes Partner with Pepsi - fans to win prizes


PEPSI INTRODUCES HURRICANES-THEMED CANS Hurricanes prizes available in Pepsi’s "Win a Taste of the ‘Canes" Contest RALEIGH, NC— Ben Aycock, Director of Marketing and Brand Development for the National Hockey League’s Carolina Hurricanes, today announced a new partnership campaign with Pepsi, called "PEPSI – Win a Taste of the ‘Canes." The campaign centers around a series of six Hurricanes-inspired cans for Pepsi products, including Pepsi, Diet Pepsi and Mountain Dew. The new can designs, which feature pictures of Hurricanes players, can be purchased at participating retailers statewide. More than 28 million Hurricanes-themed cans will be distributed. The following players are represented on the cans: Player Brand Rod Brind’Amour Pepsi Eric Staal Diet Pepsi Cam Ward Mountain Dew Tim Gleason Sierra Mist Joni Pitkanen Diet Pepsi Max Ray Whitney Diet Mountain Dew Pepsi and the Hurricanes introduced the "Win a Taste of the ‘Canes" sweepstakes, in connection with the Hurricanes-themed cans, providing consumers and fans with the chance to win prizes including Hurricanes fan experiences. The grand prizes for the contest are six Hurricanes-themed vending machines that will be given away on Hurricanes Fan Appreciation Day. Fans can enter to win contest prizes by visiting The Hurricanes will play the first of four consecutive road games on Saturday night, when they take on the Buffalo Sabres at HSBC Arena (7 p.m., FS Carolinas, Hurricanes Radio Network). The Hurricanes will also travel to Toronto, Pittburgh and New York before returning to the RBC Center on Thursday, Jan. 29, to host the Tampa Bay Lightning. For information on Hurricanes ticket packages, 1-866-NHL-CANES or visit Single-game Hurricanes tickets for all January and February games are available at the Time Warner Cable Box Office at the RBC Center,, by calling 1-800-745-3000 all Ticketmaster outlets.